Tag: cpg
5 Reasons Why a Buyer Says Yes to One Product Over Another
If their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy.
Category Reviews—To Know Them is to Use Them
For retailers, conducting category reviews is an essential part of doing successful business.
Infographic: The Explosive Growth of Natural and Organic (Timeline)
Organic and natural food is the fastest-growing sector of the American food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy,...
Supplier Spotlight: How the Pie King is baking up new opportunities
Baking under the Pie King name now for more than 15 years, the Lancaster Pie King sells fresh, all natural pies to individuals, restaurants and other commercial markets.
Infographic: The Top 3 Omnichannel Personalization Trends
To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.
Engage Shoppers with Omnichannel Personalization
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Sustainability Boosts Brand Awareness, Trust, and Sales
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.
Hand in Hand: Innovation & Inspiration
Whatever the innovation you have in mind, embrace it. And in those moments when you doubt your idea—and everyone has those moments—don’t let go.