Lisa Goller
Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.

6 Trends That Will Reinvent Retail in 2017

Stemming from last year’s push toward personalized experiences, this year’s hottest retail trends will elevate the customer experience with superior quality products and build closer relationships with consumers so companies can confidently deliver what shoppers want.

/ January 5, 2017

2016 Retail Trends Roundup

This end-of-year review gives retail and consumer goods companies proof of industry trends, so you feel certain of what shoppers want and how to deliver it.

/ December 22, 2016

Infographic: Last-Minute Ideas to Maximize Your Holiday Sales

To maximize in-store and online sales for your products, consider the following facts and suggestions as you finalize your holiday marketing strategy.

/ November 29, 2016

10 Ways Small Businesses Can Prepare for Black Friday Success

The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.

/ November 15, 2016

What Millennials Want From Consumer Goods

To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent.

/ November 9, 2016

9 Ways to Sell More This Halloween

Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years.

/ October 13, 2016

Infographic: The Explosive Growth of Natural and Organic (Timeline)

Organic and natural food is the fastest-growing sector of the American food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy,...

/ September 6, 2016

2016 Health and Wellness Trends Invigorating Retail

Now more than ever, aligning with today’s hottest health and wellness trends gives you a better chance of getting your products on retailers’ store shelves and attracting happy customers.

/ August 10, 2016

Hungry for Health & Wellness: 5 Major Food Trends

Consumer packaged goods (CPG) brands and retailers’ bottom lines are poised to triumph if companies adapt to this unstoppable trend.

/ July 26, 2016

9 Technologies Revolutionizing Retail

To boost their agility, relevance and attractiveness to shoppers, retailers are adopting technologies ranging from digital to data.

/ June 29, 2016