Lisa Goller
Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
Google Home

The Power of Voice

Consumers are embracing voice technology for efficient shopping activities, like creating shopping lists, receiving sales announcements, finding stores and product information, and placing orders. And retailers are paying close attention...

/ March 19, 2018

7 Retail Trends That Will Dominate 2018

All of this year’s top trends focus on making retail strategies more customer-centric, including knowing customers more intimately and elevating the speed and quality of service...

/ January 30, 2018

2017 Retail Trends Roundup

As predicted, 2017 retail trends reflect the quality, care, and fun of artisan and culinary products, small is big, and retailtainment.

/ January 9, 2018

Retail Gets Phygital: Part 2

To stay relevant, modern, and customer-centric, more brick-and-mortar retailers – and even suppliers – are increasing their investments in digital engagement, including e-commerce and social media.

/ January 2, 2018

Retail Gets Phygital: Part 1

Amid today’s relentless retail disruption, savvy retailers are investing in delivering a superior customer experience across all channels.

/ December 14, 2017

Hemp-Based Wellness Goes Mainstream

Want to know why hemp CBD has earned strong sales growth in the natural health and wellness sector? These five big reasons explain it...

/ November 27, 2017

Infographic: Supply Chain Reinvention – 2007 vs. 2017

Comparing the supply chain of a decade ago to the supply chain of today, we see that retailers and suppliers now use multiple approaches to gain agility, efficiency and a competitive edge by serving shoppers better.

/ November 7, 2017

Retailtainment Inspires Shoppers to See What’s in Store

Retailtainment gives retailers an opportunity for strategic differentiation and word of mouth, which can boost brick and mortar traffic, sales and loyalty.

/ October 3, 2017

6 Culinary Trends Spicing Up Grocery

Here are some of this year’s hottest foodie-inspired culinary trends that are impacting consumer packaged goods (CPG) suppliers and grocery retailers.

/ August 15, 2017

Artisan Sales Soar as Consumers Invest in Quality

Millennials like to express their individuality by buying one-of-a-kind items, plus artisan goods are often local goods made by small businesses.

/ August 8, 2017