Lisa Goller
Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.

9 Tech Trends Connecting Retailers to Consumers

In retail, geeky is the new sexy. In this intense, competitive sector, technology has evolved from an indulgent luxury to an essential strategic investment that helps companies serve shoppers better. To remain relevant and competitive in today’s market, retailers are...

/ April 13, 2017

4 Retail Tech Trends Boost Agility & Effectiveness

Today’s winning retailers and suppliers adopt technologies to modernize and intertwine their operations with those of their retail trading partners to serve shoppers better and faster.

/ March 28, 2017

7 Retail Lessons From NRF’s Big Show

Last week 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year.

/ January 25, 2017

This Big Data Trend Helps Retail Companies See the Future

To accurately anticipate shopping trends this year, more retail companies will invest in predictive analytics, the big data equivalent of a crystal ball.

/ January 25, 2017

6 Trends That Will Reinvent Retail in 2017

Stemming from last year’s push toward personalized experiences, this year’s hottest retail trends will elevate the customer experience with superior quality products and build closer relationships with consumers so companies can confidently deliver what shoppers want.

/ January 5, 2017

2016 Retail Trends Roundup

This end-of-year review gives retail and consumer goods companies proof of industry trends, so you feel certain of what shoppers want and how to deliver it.

/ December 22, 2016

Infographic: Last-Minute Ideas to Maximize Your Holiday Sales

To maximize in-store and online sales for your products, consider the following facts and suggestions as you finalize your holiday marketing strategy.

/ November 29, 2016

10 Ways Small Businesses Can Prepare for Black Friday Success

The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.

/ November 15, 2016

What Millennials Want From Consumer Goods

To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent.

/ November 9, 2016

9 Ways to Sell More This Halloween

Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years.

/ October 13, 2016