Lisa Goller

Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.

Retail Gets Phygital: Part 1

Amid today’s relentless retail disruption, savvy retailers are investing in delivering a superior customer experience across all channels.

/ December 14, 2017

Hemp-Based Wellness Goes Mainstream

Want to know why hemp CBD has earned strong sales growth in the natural health and wellness sector? These five big reasons explain it...

/ November 27, 2017

Infographic: Supply Chain Reinvention – 2007 vs. 2017

Comparing the supply chain of a decade ago to the supply chain of today, we see that retailers and suppliers now use multiple approaches to gain agility, efficiency and a competitive edge by serving shoppers better.

/ November 7, 2017

Retailtainment Inspires Shoppers to See What’s in Store

Retailtainment gives retailers an opportunity for strategic differentiation and word of mouth, which can boost brick and mortar traffic, sales and loyalty.

/ October 3, 2017

6 Culinary Trends Spicing Up Grocery

Here are some of this year’s hottest foodie-inspired culinary trends that are impacting consumer packaged goods (CPG) suppliers and grocery retailers.

/ August 15, 2017

Artisan Sales Soar as Consumers Invest in Quality

Millennials like to express their individuality by buying one-of-a-kind items, plus artisan goods are often local goods made by small businesses.

/ August 8, 2017

12 Ways Small Companies Can Win Big

Small is mighty. As shown by our recent post, In Retail, Small is Big, smaller consumer goods suppliers and retailers have an enormous edge in today’s evolving market. Since we published that post, a new report found that Millennials favor...

/ June 26, 2017

Infographic: The Explosive Growth In Retail Technology (Timeline)

The speed of innovation within retail has accelerated at a blistering pace in recent years. Here is a recent history of how real technology has shaped how we shop...

/ June 14, 2017

In Retail, Small is Big

In retail today, shopper traffic and sales continue to flow toward smaller retail rivals that are more innovative and nimble.

/ June 1, 2017

7 Tech Trends Empowering Shoppers

These tech trends can help your retail company make today’s discerning, empowered shoppers feel special, heard and willing to buy from you.

/ May 18, 2017