Tag: cpg
From Farmers Markets to 4,000+ Doors: 7 Lessons from Nat’s Nuts on Scaling Your CPG Brand Organically
Founder Nat Harrington turned a $20 eBay purchase and a college dorm side hustle into a national snack brand with a slow-and-steady approach
From Pitch to Purchase Order: How to Ace Your Next Retail Buyer Meeting
Wildflower Insight’s Tia Ellis outlines strategies on preparation, execution, and high-value follow-up that turn a "no" into a resounding "yes!"
4 Critical Mistakes Emerging CPG Brands Must Avoid When Pitching a Retail Buyer
A brand's success depends on its ability to navigate the complex relationship between the distributor, retailer and shoppers.
What do Retail Buyers REALLY Want? Here are 3 Pillars of Success for Emerging CPG Brands
Fresh Scents’ Andrew Allen shares exclusive insights from a recent ECRM roundtable on the keys to building lasting retail partnerships
How Beauty & Wellness Destination Bubbles & Mane Finds Products that Match its Vibe
Owner Michelle DeMartino taps RangeMe to find women-owned, clean beauty and wellness products from local brands
6 Ways to Make Your CPG Brand Unforgettable
Molly Bz Cookies Founder Molly Blakeley always creates a memorable experience for buyers and customers. Here’s how she does it.
How Casey’s ‘Test & Learn’ Approach Builds Innovative Product Assortments
The convenience store chain’s latest Innovation Summit continues to successfully evolve its approach to product discovery
Targeting Niche Markets Can Lead to Nationwide Reach for CPG Brands
The most successful emerging brands today aren’t trying to be everything to everyone; they resonate deeply with a specific consumer segment.
Scaling Up Successfully: 6 Key Insights from Pholicious Co-Founder Joseph Trousdale
Launched in 2021, the brand has seen tremendous growth, landing several retail and foodservice deals, and an investment from Kevin O’ Leary!
233 Suppliers Move to Next Phase of 7-Eleven’s Brands With Heart Selection Process
Selected brands will send samples to 7-Eleven’s Emerging Brands team for review and an opportunity to meet virtually with buyers