Karen Waksman
Karen Waksman, Founder and CEO of Retail MBA (RetailMBA.com), is a Manufacturer's Rep turned Author, Speaker and Consultant. Karen has taught tens of 1000’s of product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.

5 Tips on How to ROCK Your Next Chain Store Buyer Meeting

Do you have a product that you think would be perfect for big box stores but the thought of the buyer meeting before getting your product on shelves makes you a nervous wreck?

/ December 2, 2016

5 Reasons Why a Buyer Says Yes to One Product Over Another

If their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy.

/ October 27, 2016