Omnichannel means consumers can research and buy products anywhere – from traditional brick and mortar stores, to online channels using digital and social media on computers, tablets and smartphones. Personalization helps shoppers feel special and understood, and involves customizing your marketing to reflect consumers’ personal preferences.

The Top 3 Omnichannel Personalization Trends

Lisa Goller

Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.

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  1. […] View the full infographic of the top 3 omnichannel personalization trends affecting retail and CPG companies in my post for RangeMe. […]

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