Molly Olson

Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.

Why I’m buying all of my holiday gifts at the grocery store

Grocery stores are a growing destination for holiday shopping as consumers are leaning towards minimalism and gifts that can be consumed.

/ December 11, 2018

The holiday to-do list

It’s time to start strategizing your 2019 product assortment. Dive into the three key categories you should be researching as you plan.

/ November 29, 2018

A word to remember when supplying the 24/7 world

Suppliers are changing the way they do business to keep pace with ever-evolving consumer wants, and retailer needs.

/ November 13, 2018

3 Ways Retailers are Adjusting in the World of 24/7 Shopping

Retailers are adjusting as consumer behavior advances — Find out how the shopping experience is developing, and what retailers should be thinking about in their effort to keep up

/ October 24, 2018

Changes in real life, real time

There are a lot of good things to be had from embracing the growth of e-commerce, and it’s an exciting area of CPG to read about and think about.

/ August 24, 2018

Millennials are changing the way we eat—and what that means for suppliers

This sprawling generation can be a demanding consumer, but they can also be loyal to brands that prove they are what they say they are, and provide products that meet their specific needs.

/ April 18, 2018

For the Love of CPG

As the world tests you with cold temperatures and freezing eyelashes, here are a few things to love about CPG right now...

/ February 7, 2018

Gen X(tra Special)

While Millennials may have coined the term “influencer” Gen Xers are the ones who first embodied it...

/ November 15, 2017

3 frightening things about CPG

In stores this Halloween season, you’re almost guaranteed to see some things that are ten times scarier than spooky shadows and weird noises.

/ October 25, 2017

The 4 Bs of Consumer Trust

Suppliers who keep the four Bs in mind will establish a track of trust with consumers, and be able to build that sustainable growth that is eluding so many today. But what are the 4 Bs?

/ September 14, 2017