Molly Olson

Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.

Millennials are changing the way we eat—and what that means for suppliers

This sprawling generation can be a demanding consumer, but they can also be loyal to brands that prove they are what they say they are, and provide products that meet their specific needs.

/ April 18, 2018

For the Love of CPG

As the world tests you with cold temperatures and freezing eyelashes, here are a few things to love about CPG right now...

/ February 7, 2018

Gen X(tra Special)

While Millennials may have coined the term “influencer” Gen Xers are the ones who first embodied it...

/ November 15, 2017

3 frightening things about CPG

In stores this Halloween season, you’re almost guaranteed to see some things that are ten times scarier than spooky shadows and weird noises.

/ October 25, 2017

The 4 Bs of Consumer Trust

Suppliers who keep the four Bs in mind will establish a track of trust with consumers, and be able to build that sustainable growth that is eluding so many today. But what are the 4 Bs?

/ September 14, 2017

The Learning Journey

The new product process is a constant, ever-changing journey of learning.

/ August 17, 2017

4 tips for getting Christmas-ready NOW

The National Retail Federation estimates that holiday sales can cop up to 30 percent of annual sales.1 Wouldn’t it be in your best interest, then, to be as prepared as possible, and be ready to race out of the gate...

/ July 27, 2017

3 Reasons Supplier Diversity is Awesome

Supplier Diversity has been a hot, hot, hot topic in CPG these days, and with good reason. It brings in new consumers, it shakes up staid categories, and it hacks away at the stranglehold multinational conglomerates have on the CPG...

/ June 7, 2017

The Pinterest Effect

As a supplier, your packaging matters. You know that, and you know it well.

/ May 4, 2017

The Business of Beauty

Beauty is an industry where people like to try things on, especially when you’re talking makeup.

/ March 14, 2017