Molly Olson

Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.

Gen X(tra Special)

While Millennials may have coined the term “influencer” Gen Xers are the ones who first embodied it...

/ November 15, 2017

3 frightening things about CPG

In stores this Halloween season, you’re almost guaranteed to see some things that are ten times scarier than spooky shadows and weird noises.

/ October 25, 2017

The 4 Bs of Consumer Trust

Suppliers who keep the four Bs in mind will establish a track of trust with consumers, and be able to build that sustainable growth that is eluding so many today. But what are the 4 Bs?

/ September 14, 2017

The Learning Journey

The new product process is a constant, ever-changing journey of learning.

/ August 17, 2017

4 tips for getting Christmas-ready NOW

The National Retail Federation estimates that holiday sales can cop up to 30 percent of annual sales.1 Wouldn’t it be in your best interest, then, to be as prepared as possible, and be ready to race out of the gate...

/ July 27, 2017

3 Reasons Supplier Diversity is Awesome

Supplier Diversity has been a hot, hot, hot topic in CPG these days, and with good reason. It brings in new consumers, it shakes up staid categories, and it hacks away at the stranglehold multinational conglomerates have on the CPG...

/ June 7, 2017

The Pinterest Effect

As a supplier, your packaging matters. You know that, and you know it well.

/ May 4, 2017

The Business of Beauty

Beauty is an industry where people like to try things on, especially when you’re talking makeup.

/ March 14, 2017

Bottoms Up to the New Year

Take a look down your closest beverage aisle and you’ll see what I mean—the shelves are lined with new (and new-to-me) products that are eager for me to try them.

/ January 26, 2017

5 CPG New Year’s Resolutions to Actually Keep

A new year is such a glorious time—your slate is wiped clean, and the next 12 months stretch ahead of you full of possibility. This is your time.

/ December 28, 2016