Molly Olson
Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.

5 CPG New Year’s Resolutions to Actually Keep

A new year is such a glorious time—your slate is wiped clean, and the next 12 months stretch ahead of you full of possibility. This is your time.

/ December 28, 2016

Beauty For One, Beauty For All

In 2016, men’s grooming products are slated to rake in $21 billion in sales.

/ December 14, 2016

Fa La La La Lipstick

As the holiday season ramps up, beauty is in a prime position to make the most of being merry and bright, for consumers and suppliers alike.

/ December 7, 2016

Baby, Mine (Part 2 of 2)

I’m fascinated by the sheer number of products available for babies these days and I’m even more intrigued by some of the trends I see emerging among baby CPG these days.

/ November 8, 2016

Putting the Social in Media

Social media is a relatively even playing field. It’s changed the way companies do business, how they develop products, how they promote products, how they engage and communicate with their customers.

/ October 19, 2016

Baby, Mine (Part 1 of 2)

The baby care market is expected to hit $66.8 billion in sales by 2017—that’s next year! And likely, organic and natural products will account for a significant chunk of that sales pie.

/ October 13, 2016

Category Reviews—To Know Them is to Use Them

For retailers, conducting category reviews is an essential part of doing successful business.

/ September 27, 2016

Man’s Best Inspiring Friend

If you’re noodling on your next product launch or extension and can’t seem to land on something that really strikes your fancy, look to our four-legged friends for inspiration.

/ September 20, 2016

Pet Products: A Furever Growing Category

Take a look at the pet aisle in your local grocery or big box store, or heck, if you can be sure that you won’t come home with another cat, dog, or iguana, take a stroll through the nearest pet-focused...

/ August 18, 2016

Local Trade Shows 2016: Windy City Gift Show

A good amount of floor space at the show was dedicated to the Makers Market, a growing trend at shows big and small alike.

/ August 16, 2016