![Molly Olson](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/MollyHeadhsot.jpeg?auto=format%2Ccompress)
Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.
![Molly Selling Global](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/Molly-selling-product-globally-01.png?auto=format%2Ccompress&w=375&h=250&fit=crop)
Best Practices for Taking Your Brand Global
Launching your brand into a new marketplace isn't easy but it's worthwhile. Learn a few ways going global can benefit your business.
![how to avoid certification fraud on product labels](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/Molly-USDA-Organic-Certification-02.png?auto=format%2Ccompress&w=375&h=250&fit=crop)
How to Avoid Certification Fraud on Your Product Labels
Learn why avoiding certification fraud is important in developing consumer and retailer trust, and how to achieve certification on RangeMe.
![how to achieve consumer trust](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/Molly-With-Vegan-Certified-product..jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
3 Ways to Earn—and Keep—Consumer Trust in Your Brand
Find out how to build consumer trust through achieving certifications for your brand and products, and more.
![inventory management for emerging brands](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/Moll-holding-a-clipboard-scaled.jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
The Importance of Inventory Management for Emerging Brands
Read on to learn the key points of inventory management that can set your business up for sustainable success.
![promotion planning for your brand in 2021](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/Molly-Promotion-Banner-scaled.jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
Promotion Planning 101: Prepare Your Brand For Successful Sales in 2021
Promotions require more than just discounting a product. Read on for 3 tips on how to plan a winning sale strategy in the new year.
![niche marketing for brands](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/molly-connect-with-her-customer-remotely.jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
Find your niche among the masses: Niche Marketing for emerging brands
Discover how niche marketing might be the best marketing route for a growing brand to make every dollar count and every effort shine.
![launching a product during the pandemic](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/molly-launching-product-_V.2-1.jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
Launching a New Product in the Time of a Pandemic
Despite uncertainty, brands are still releasing new products. See what products are bound to be successful during a pandemic.
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Selling Your Products to Retailers vs Consumers
Selling your brand to retailers and consumers has its similarities and differences. See these 6 sales strategies on how to sell your products to each group.
![Sales strategies to help grow your business](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/molly-with-headfone_final-01-scaled.jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
Sales Strategies in the Retail Industry
If you are brand ready to grow and get your products into retail, check out these 3 sales tactics that will help boost your sales efforts.