Suppliers who keep the four Bs in mind will establish a track of trust with consumers, and be able to build that sustainable growth that is eluding so many today. But what are the 4 Bs?
The new product process is a constant, ever-changing journey of learning.
The National Retail Federation estimates that holiday sales can cop up to 30 percent of annual sales.1 Wouldn’t it be in your best interest, then, to be as prepared as possible, and be ready to race out of the gate...
Supplier Diversity has been a hot, hot, hot topic in CPG these days, and with good reason. It brings in new consumers, it shakes up staid categories, and it hacks away at the stranglehold multinational conglomerates have on the CPG...
As a supplier, your packaging matters. You know that, and you know it well.
Beauty is an industry where people like to try things on, especially when you’re talking makeup.
Take a look down your closest beverage aisle and you’ll see what I mean—the shelves are lined with new (and new-to-me) products that are eager for me to try them.
In 2016, men’s grooming products are slated to rake in $21 billion in sales.
As the holiday season ramps up, beauty is in a prime position to make the most of being merry and bright, for consumers and suppliers alike.