When did organic and natural products get so hot?
Organic and natural food is the fastest-growing sector of the American food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy, environmental-friendly products.
To attract in-store traffic and remain competitive, CPG and retail companies must adapt to vocal consumer demand for natural and organic goods.
The following milestones show the explosive growth in natural and organic: