Tag: consumer goods

Why Independent Retailers Are the Opportunity Emerging Brands Need

Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth

/ September 18, 2023

Branding that Breaks Through the Clutter and Tells Your Unique Story

Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product

/ September 5, 2023

Mastering the Three Pillars of A Successful CPG Business

Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand

/ August 28, 2023

Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments

An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens

/ July 27, 2023

Creating Consistent Social Media Content for Your CPG Brand

A quick guide to keeping your audience engaged while reducing digital marketing overwhelm

/ July 10, 2023

Creating a Killer Press Kit for Your Brand

A well-crafted press kit can help your CPG brand get the media coverage it deserves.

/ June 19, 2023

Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations

Negotiations shouldn’t be about winning, but about creating mutual value

/ June 5, 2023

5 Reasons Why a Buyer Says “No” to Your Product (And How to Change It to a “Yes!”)

There are many reasons why a buyer says no to your product line. Here are 5 reasons why a buyer says no, and how you can craft a rebuttal.

/ May 23, 2023

Six Questions for Success at Your Next Buyer Meeting

Here’s the information you need to provide retail buyers to convince them to work with your brand

/ May 15, 2023
Kakadu Kickers

From the Outback to Retail Shelves: Kakadu Kickers Shows KeHE Australia’s Best Kept Secret

Learn how Kakadu Kickers, an immunity shot made from the Kakadu Plum, landed a partnership with KeHE Distributors through RangeMe.

/ May 8, 2023