Tag: consumer goods
Why Independent Retailers Are the Opportunity Emerging Brands Need
Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth
Branding that Breaks Through the Clutter and Tells Your Unique Story
Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product
Mastering the Three Pillars of A Successful CPG Business
Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand
Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments
An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens
Creating Consistent Social Media Content for Your CPG Brand
A quick guide to keeping your audience engaged while reducing digital marketing overwhelm
Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.
Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations
Negotiations shouldn’t be about winning, but about creating mutual value
5 Reasons Why a Buyer Says “No” to Your Product (And How to Change It to a “Yes!”)
There are many reasons why a buyer says no to your product line. Here are 5 reasons why a buyer says no, and how you can craft a rebuttal.
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
From the Outback to Retail Shelves: Kakadu Kickers Shows KeHE Australia’s Best Kept Secret
Learn how Kakadu Kickers, an immunity shot made from the Kakadu Plum, landed a partnership with KeHE Distributors through RangeMe.