Tag: consumer goods
10 Ways Small Businesses Can Prepare for Black Friday Success
The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.
5 Reasons Why a Buyer Says Yes to One Product Over Another
If their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy.
Category Reviews—To Know Them is to Use Them
For retailers, conducting category reviews is an essential part of doing successful business.
Infographic: The Explosive Growth of Natural and Organic (Timeline)
Organic and natural food is the fastest-growing sector of the American food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy,...
Supplier Spotlight: The skinny on running a cookie business
Emme Tyler, creator and owner of Skinny Batches, is dedicated to perfecting her craft--running a dynamic business and baking the tastiest natural desserts on the market.
Supplier Spotlight: How the Pie King is baking up new opportunities
Baking under the Pie King name now for more than 15 years, the Lancaster Pie King sells fresh, all natural pies to individuals, restaurants and other commercial markets.
Infographic: The Top 3 Omnichannel Personalization Trends
To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.
Engage Shoppers with Omnichannel Personalization
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Sustainability Boosts Brand Awareness, Trust, and Sales
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.