Supplier Spotlight: How the Pie King is baking up new opportunities
Baking under the Pie King name now for more than 15 years, the Lancaster Pie King sells fresh, all natural pies to individuals, restaurants and other commercial markets.
Getting Discovered: 5 Qualities of a Great Product Profile
Product information comes in numerous shapes and sizes--your website, your pricing sheet, your sales deck…all of these sources house information you want to get in the hands of retail buyers.
Top Tech Trends for CPG Suppliers
Technology helps suppliers stand out and counter such retail pressures as changing consumer demographics, reduced brand loyalty, increased digital commerce and more demanding customers.
Infographic: The Top 3 Omnichannel Personalization Trends
To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.
Engage Shoppers with Omnichannel Personalization
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Sustainability Boosts Brand Awareness, Trust, and Sales
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.
Dollar Daze: Catering to Value Shoppers
Value store retailers are focused on sourcing new products with the best possible margin that meet consumer needs at the lowest price possible.
How Local Products Attract Happy, Loyal Shoppers
Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.
Hand in Hand: Innovation & Inspiration
Whatever the innovation you have in mind, embrace it. And in those moments when you doubt your idea—and everyone has those moments—don’t let go.