How to Influence Retail Buyers with ‘CPG Marketing Magic’

A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.

/ July 24, 2023

There’s No Business Like Show Business for Emerging Brands

Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!

/ July 17, 2023

Creating Consistent Social Media Content for Your CPG Brand

A quick guide to keeping your audience engaged while reducing digital marketing overwhelm

/ July 10, 2023

What Retailers and Brands Should Look for in a Nonprofit Partner 

Choosing the right nonprofit to work with is not easy – here are five qualities an ideal nonprofit partner should have

/ July 5, 2023
What is a DUNS Number?

What Is a DUNS Number and What Is It Used For?

You may have heard of DUNS numbers, but if you aren't sure what they are, or what they are used for, you have come to the right place. Businesses of any size will benefit from obtaining a DUNS number, as...

/ June 26, 2023

Creating a Killer Press Kit for Your Brand

A well-crafted press kit can help your CPG brand get the media coverage it deserves.

/ June 19, 2023

Doing Well by Doing Good: How Fair Trade Benefits Brands, Retailers, and Foodservice

Putting people and the planet first is not just a nice thing to do – it can also drive sales for your organization

/ June 12, 2023

Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations

Negotiations shouldn’t be about winning, but about creating mutual value

/ June 5, 2023

Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet

Launched in 2021, the food brand has already landed deals with Walmart, Sam’s Club, QVC and Sysco. Here's how they did it.

/ May 29, 2023

5 Reasons Why a Buyer Says “No” to Your Product (And How to Change It to a “Yes!”)

There are many reasons why a buyer says no to your product line. Here are 5 reasons why a buyer says no, and how you can craft a rebuttal.

/ May 23, 2023