![Michele Hamel and Alex Sciranka](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/Michele-and-Alex.jpg?auto=format%2Ccompress)
This article was co-written by Michele Hamel and Alex Sciranka of fishbat Media. Hamel serves as fishbat’s Director of Strategy while Sciranka is a Senior Content Writer & Creator. They combined their expert knowledge of branding and content creation to bring this article to life!
![](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/range.me-blog5.jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
Unlocking the Secrets to Effective CPG Advertising that Delivers Results
Learn the different types of advertising, why they’re important, and the secrets of getting the attention of top retail buyers.
![](https://rangeme-blog-images.imgix.net/blog/wp-content/uploads/range.me-blog2.jpg?auto=format%2Ccompress&w=375&h=250&fit=crop)
Branding that Breaks Through the Clutter and Tells Your Unique Story
Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product