
This article was co-written by Michele Hamel and Alex Sciranka of fishbat Media. Hamel serves as fishbat’s Director of Strategy while Sciranka is a Senior Content Writer & Creator. They combined their expert knowledge of branding and content creation to bring this article to life!

Branding that Breaks Through the Clutter and Tells Your Unique Story
Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product