Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
Instagram Means (Retail) Business
Learn how businesses are using Instagram to attract major retailers.
Experiential Retail Wows Shoppers
Shoppers want to be entertained at all times. Learn how the in store experience makes or breaks the customer.
Private Labels Emerge as Unstoppable Brands
Retailers in the U.S. and around the world are investing in private label to stand out with exclusive products that build loyalty.
Affluent Americans Seek Premium Products
Mo’ money, mo’ (premium) products.
Value Shopping Still Soars in Strong Economy
Learn how retailers have been adapting to the shrinking middle class.
Indie Beauty Expo proves small is beautiful
The business of beauty is booming – and small beauty brands are in demand.
Plant-Based Meat Goes Mainstream
As summer approaches, consumers are firing up the barbecue and grilling mouthwatering meats. But this year, more of these meats will be made from plants.
The War on Plastic
Consumers are fed up with the massive amounts of plastic waste produced by retailers. Find out how retailers are taking action to reduce plastic waste.
How Foodservice is Adapting to Consumers’ Changing Tastes
Consumers want healthy foods that are also convenient to them. The foodservice industry is proving to be the solution.
Consumers Shun Sugar
Americans have always had a sweet tooth, but the latest trends show that sugar is becoming less popular. Take a look at how suppliers are keeping up with America's changing tastebuds.