Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
In-Store Tech Modernizes Retail
Faster checkouts, anti-theft technology, and automated sorting are just a few ways that brick-and-mortar stores are integrating technology into their physical store experience. Check out 2018’s hottest in-store tech trends.
Retail Gets Personal
A single consumer is shown 4,000-10,000 ads in one day — Find out what retailers are doing to cut through the communication clutter and how they're getting to know their customers better with marketing personalization.
AI is Everywhere
AI has become pervasive, influencing retail processes, products, and people - here's how...
Infographic: How Blockchain Boosts Retail Trust
As retail grows increasingly global and consumers demand more detailed product data, blockchain is emerging as an effective way to streamline information sharing and boost data integrity.
E-Grocery Delivers the Convenience Consumers Crave
E-grocery has and will only grow in strategic significance, so it’s time for retail companies to prepare for inevitable change to the grocery sector.
The Power of Voice
Consumers are embracing voice technology for efficient shopping activities, like creating shopping lists, receiving sales announcements, finding stores and product information, and placing orders. And retailers are paying close attention...
7 Retail Trends That Will Dominate 2018
All of this year’s top trends focus on making retail strategies more customer-centric, including knowing customers more intimately and elevating the speed and quality of service...
2017 Retail Trends Roundup
As predicted, 2017 retail trends reflect the quality, care, and fun of artisan and culinary products, small is big, and retailtainment.
Retail Gets Phygital: Part 2
To stay relevant, modern, and customer-centric, more brick-and-mortar retailers – and even suppliers – are increasing their investments in digital engagement, including e-commerce and social media.
Retail Gets Phygital: Part 1
Amid today’s relentless retail disruption, savvy retailers are investing in delivering a superior customer experience across all channels.