Expo West provides a tremendous opportunity to receive invaluable customer feedback--if only people would see it and use it that way.
Take a look at the pet aisle in your local grocery or big box store, or heck, if you can be sure that you won’t come home with another cat, dog, or iguana, take a stroll through the nearest pet-focused...
There’s more room for the smaller suppliers to strut their stuff. There’s more time for buyers and other interested parties to talk with those manufacturers, and make connections.
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
Show season is in full swing, and just last week the Healthy Natural Show landed in Chicago.