Beverage Brand Osia is Elevating Moods – and Retail Sales – with RangeMe
By blending botanical innovation with a savvy digital strategy, founders Isabella Hoag and Gabriel Walsh have scaled their "nectar of the gods" from a Denver kitchen to national retail shelves.
From Farmers Markets to 4,000+ Doors: 7 Lessons from Nat’s Nuts on Scaling Your CPG Brand Organically
Founder Nat Harrington turned a $20 eBay purchase and a college dorm side hustle into a national snack brand with a slow-and-steady approach
Emerging Brands Can Win Shelf Space Without Sacrificing Margins – Here’s How
Treat shelf space as a partnership opportunity rather than a conquest to protect both profitability and positioning
5 Tips for Successful Buyer Follow Ups From Skin Centrick’s Chithra Kannan
Building successful retail partnerships requires a strategic balance of persistent communication, value-driven updates, and the patience to navigate a long-term journey.
From Pitch to Purchase Order: How to Ace Your Next Retail Buyer Meeting
Wildflower Insight’s Tia Ellis outlines strategies on preparation, execution, and high-value follow-up that turn a "no" into a resounding "yes!"
Why Local Retailers Outperform Algorithms When It Comes to Knowing Their Customers’ Needs
The most powerful product recommendation engine is the independent retailer that knows its local market
4 Critical Mistakes Emerging CPG Brands Must Avoid When Pitching a Retail Buyer
A brand's success depends on its ability to navigate the complex relationship between the distributor, retailer and shoppers.
What do Retail Buyers REALLY Want? Here are 3 Pillars of Success for Emerging CPG Brands
Fresh Scents’ Andrew Allen shares exclusive insights from a recent ECRM roundtable on the keys to building lasting retail partnerships
Driving Demand with Demos: How Snack Brand Pirucream Does It
Strategic planning and an enthusiastic pitch-person can turn a taste on the floor into a tally at the register with a great product demo
Pricing and Promotions That Work at Independent Retailers
Community-based retailers want products that justify their place, not those trying to be everything to everyone.