Amrita Bhasin is the award-winning founder of Sotira, a venture backed AI powered company that discreetly monetizes surplus and unsold inventory for retailers, brands, distributors and fulfillment centers. Amrita was awarded 1st place at Shoptalk and Reverse Logistics Association, the leading awards in retail and logistics innovation. She has been recognized by the State of California and Stop Waste for contributions to reducing enterprise waste by enabling channels for retailers and brands to be more sustainable in handling unsold inventory. Amrita has been featured in Modern Retail, Digital Frontier, TechCrunch, Yahoo Finance, WorkLife (Digiday Media) and FreightWaves. She has appeared on Meet the Drapers, Tim Draper’s (billionaire VC) reality TV startup competition that is televised internationally.
Managing Surplus and Short Dated Inventory: Why it Matters to CPG Brands
For the average brand, between 20-30% of all stock is unsold, and many don’t recognize the hidden cost until it is too late.