Tag: product discovery
How to Avoid Certification Fraud on Your Product Labels
Learn why avoiding certification fraud is important in developing consumer and retailer trust, and how to achieve certification on RangeMe.
DIY or Broker–How to Decide When it is the Right Time to Bring on a Rep
When launching a new business with the intention of selling products, there are many things to consider–including when to bring on a broker.
How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.
Social Media Marketing Tips: Facebook, Instagram, and Pinterest
You know you should be on Facebook, Instagram, and Pinterest but why? Learn how leveraging these platforms will help grow your brand's reach with consumers.
Independent Retailers: Your First Move as a New Brand
Discover how independent retailers can help you build your brand into one that major retailers and chain stores can’t wait to stock.
Selling Your Products to Retailers vs Consumers
Selling your brand to retailers and consumers has its similarities and differences. See these 6 sales strategies on how to sell your products to each group.
Supplier Spotlight: Clark + Hopkins brings the heat to local Food Lion stores
See how this chef caught the eye of a major retailer with his award-winning culinary hot sauces that bring flavors from around the globe to your kitchen.
Virtual CPG Events Usher in a New Way of Product Sourcing
Learn how virtual events in the consumer packaged goods and retail industry are carrying on the momentum of product discovery amidst the global pandemic.
How to Successfully Grow Your Business on Amazon
Brands are turning to Amazon to sell their products. Read on to see how you can successfully grow your business with the world's largest online retailer.
Perks of Being a Certified Woman-Owned Business, Part 2
In part two, we'll take a thorough look at all the perks that come with being a Women Owned Business in the consumer packaged goods industry.