Tag: product discovery
How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.
Social Media Marketing Tips: Facebook, Instagram, and Pinterest
You know you should be on Facebook, Instagram, and Pinterest but why? Learn how leveraging these platforms will help grow your brand's reach with consumers.
Independent Retailers: Your First Move as a New Brand
Discover how independent retailers can help you build your brand into one that major retailers and chain stores can’t wait to stock.
Selling Your Products to Retailers vs Consumers
Selling your brand to retailers and consumers has its similarities and differences. See these 6 sales strategies on how to sell your products to each group.
Supplier Spotlight: Clark + Hopkins brings the heat to local Food Lion stores
See how this chef caught the eye of a major retailer with his award-winning culinary hot sauces that bring flavors from around the globe to your kitchen.
Virtual CPG Events Usher in a New Way of Product Sourcing
Learn how virtual events in the consumer packaged goods and retail industry are carrying on the momentum of product discovery amidst the global pandemic.
How to Successfully Grow Your Business on Amazon
Brands are turning to Amazon to sell their products. Read on to see how you can successfully grow your business with the world's largest online retailer.
Perks of Being a Certified Woman-Owned Business, Part 2
In part two, we'll take a thorough look at all the perks that come with being a Women Owned Business in the consumer packaged goods industry.
Compassion During Crisis: How the CPG industry is responding during the pandemic
See how brands, retailers, and other businesses are demonstrating compassion and supporting others in the CPG industry through COVID-19 disruptions.
How Retailers Are Continuing Product Discovery Online
Find out how retail buyers in the consumer packaged goods industry are adjusting their strategies to source products virtually amidst COVID-19 safety precautions.