Tag: cpg

Sustainability Boosts Brand Awareness, Trust, and Sales

Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.

/ March 1, 2016

How Local Products Attract Happy, Loyal Shoppers (Part 2)

This year, retailers should build strategic relationships with local product suppliers to capitalize on the growing “buy local” movement.

/ February 17, 2016

Small Steps, Giant Leaps—A New Partnership for a Better CPG Industry

CircleUp and RangeMe are coming together to provide product suppliers with a faster path to market as well as the resources to scale their business.

/ February 9, 2016

Hand in Hand: Innovation & Inspiration

Whatever the innovation you have in mind, embrace it. And in those moments when you doubt your idea—and everyone has those moments—don’t let go.

/ January 26, 2016

Local Trade Shows 2016: Winter Fancy Food Show (San Francisco)

One of the biggest shows of the season, and arguably the largest specialty food show on the West Coast, this show gave attendees a lot to think about as they walked the floor.

/ January 21, 2016

5 Disruptive Retail Trends to Watch in 2016

To adapt to constantly evolving consumer demand in 2016, the retail and consumer goods sectors will continue to face disruption from consumer and competitive trends.

/ January 4, 2016

Bigger, Better, Now: The Buyer’s Mindset (Part 1)

As a supplier, can you put yourself in the buyer’s mindset? Can you give yourself a new perspective on your creation?

/ December 21, 2015

Like the Back of Your Hand

The road from idea to consumer is a long one…and a curvy one…a straight one…a roundabout one.

/ December 15, 2015