Tag: cpg

Becoming Certifiable

It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.

/ July 12, 2016

Trending Now: Natural and Specialty—in Australia

While organic in fresh products is still only a limited section in most mainstream supermarkets, there is growth in shelf space allocated to emerging on-trend brands within categories, and the health food section within the supermarkets has also greatly expanded.

/ July 6, 2016

9 Technologies Revolutionizing Retail

To boost their agility, relevance and attractiveness to shoppers, retailers are adopting technologies ranging from digital to data.

/ June 29, 2016

CPG: Capturing Hearts One Product at a Time

CPG, consumer packaged goods, may not resonate the same for all of us, but we can’t say we haven’t been exposed to it. Anytime you make a purchase at a store? Yup, that’s CPG.

/ June 23, 2016

The Trouble with Labels–Are Certifications Right For Me?

Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.

/ June 15, 2016

Hot Trends in Shopper Technology

The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.

/ June 7, 2016

Infographic: The Top 3 Omnichannel Personalization Trends

To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.

/ May 26, 2016

What’s in a Name? (Part 2)

Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.

/ May 24, 2016

Engage Shoppers With Omnichannel Personalization (Part 2)

Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.

/ May 17, 2016

Local Trade Shows 2016: The Healthy & Natural Show

Show season is in full swing, and just last week the Healthy Natural Show landed in Chicago.

/ May 12, 2016