CPG, consumer packaged goods, may not resonate the same for all of us, but we can’t say we haven’t been exposed to it. Anytime you make a purchase at a store? Yup, that’s CPG.
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
Show season is in full swing, and just last week the Healthy Natural Show landed in Chicago.
We’re proud to announce we’ve raised $4 million in US capital from influential investors including Freestyle Capital, Simon Equity Partners, Transmedia Capital, Kevin Hartz (Founder and Chairman of Eventbrite) and Steve Jang (Advisor to Uber).
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.