Category: Marketing

10 Ways Small Businesses Can Prepare for Black Friday Success

The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.

/ November 15, 2016

What Millennials Want From Consumer Goods

To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent.

/ November 9, 2016

Introducing RangeMe Brand Pages

Now more than ever, retail buyers want to know the brand story when deciding to bring on a new product.

/ November 1, 2016

5 Reasons Why a Buyer Says Yes to One Product Over Another

If their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy.

/ October 27, 2016

Putting the Social in Media

Social media is a relatively even playing field. It’s changed the way companies do business, how they develop products, how they promote products, how they engage and communicate with their customers.

/ October 19, 2016

9 Ways to Sell More This Halloween

Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years.

/ October 13, 2016

Baby, Mine (Part 1 of 2)

The baby care market is expected to hit $66.8 billion in sales by 2017—that’s next year! And likely, organic and natural products will account for a significant chunk of that sales pie.

/ October 13, 2016

Getting Discovered: Learn From a Perfect Real-life Product Profile

If your profile has an attractive image, and is a high percentage match, a buyer can click on your product to get to the meat of your posting.

/ September 22, 2016

Demystifying Product Standards: How These Can Impact Your Business

In order to sell products that meet the changing attitudes of their customers, retailers are taking a firm stance on the type and quality of products they sell in their stores. And that translates into their product standards.

/ September 14, 2016

Day 1 as a Furry Pet Parent

When you adopt a new friend, it’s hard to know how your life will change. There are supplies to buy, research to do and room to make for your new furry friend.

/ September 12, 2016