Consumer packaged goods (CPG) brands and retailers’ bottom lines are poised to triumph if companies adapt to this unstoppable trend.
While organic in fresh products is still only a limited section in most mainstream supermarkets, there is growth in shelf space allocated to emerging on-trend brands within categories, and the health food section within the supermarkets has also greatly expanded.
CPG, consumer packaged goods, may not resonate the same for all of us, but we can’t say we haven’t been exposed to it. Anytime you make a purchase at a store? Yup, that’s CPG.
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
Show season is in full swing, and just last week the Healthy Natural Show landed in Chicago.
For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.