Consumers these days are getting more observant with the labeling on their foods and so am I.
Consumer packaged goods (CPG) brands and retailers’ bottom lines are poised to triumph if companies adapt to this unstoppable trend.
It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.
While organic in fresh products is still only a limited section in most mainstream supermarkets, there is growth in shelf space allocated to emerging on-trend brands within categories, and the health food section within the supermarkets has also greatly expanded.
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.