There’s no denying it, sustainability sells. Sustainability-marketed products grew 5.6 times faster than conventionally marketed products, and 3.3 times faster than the CPG market in total 1 Sustainable Share Index: Research on IRI Purchasing Data. NYU, STERN Center of Sustainable Business. 2019. . However, the type of sustainability matters to consumers. Retailers can no longer just sell reusable shopping bags and market themselves as “sustainable”. Eco-conscious efforts need to be driving business practices and these efforts need to be transparent. Sustainability is becoming a core consideration for the retail industry, affecting strategy, operations, workforce engagement, and connection to consumers and the community2 Retail Industry Leaders Association. The Value of Sustainability in Retail Marketing. 2018.

The consumer is driving the sustainability movement. Whether it’s for environmental or political reasons, consumers are becoming more conscious about the way they shop and are evaluating their purchase decisions left and right3 Walk-Morris, Tatiana. Retailers market sustainable stores to lure eco-conscious customers. Retail Dive. October 25, 2019. . About 93% of global consumers expect more of the brands they use to support social and environmental issues4 Retail Industry Leaders Association. The Value of Sustainability in Retail Marketing . One retailer leading the sustainability movement is, Netherlands based, Ahold Delhaize who said at the end of 2018 that it’s delivering on its 2020 sustainability targets, including 50% of own-brand food sales recognized for good nutritional value, a 20% reduction in food waste since 2016, and a 30% reduction in greenhouse gas emissions since 2008. By 2025, the company aims to make 100% of its own-brand plastic packaging recyclable, reusable or compostable5 Ahold Delhaize USA raises sustainability standards. Supermarket News. September 20, 2019. . Other retailers like Walmart, Target, and Walgreens are supporting their sustainable initiatives by putting together sustainability action plans involving analyzing their waste streams, setting clear goals, working on materials management, reporting their sustainability efforts, and bringing in products with sustainable product certifications. 

To ensure that brands are proven to be sustainable, retail buyers can check if they are certified by accredited sustainable organizations. Buyers can search for products on RangeMe with the following sustainable product certifications:  

The sustainability movement has no plans of slowing down. In 2020, more and more retailers will be bringing in brands that support their sustainability initiatives whether it is limiting their plastic packaging or greenhouse gas emissions. 

Interested in seeing new products added to the searches above? Utilize the Saved Search feature to stay ahead of 2020 sustainability trends. 

To discover more sustainable products check out the Sustainability Collection on RangeMe. 

Not a buyer? Log in to RangeMe here to add your sustainability certifications or sign up for free today!

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1. Sustainable Share Index: Research on IRI Purchasing Data. NYU, STERN Center of Sustainable Business. 2019.
2. Retail Industry Leaders Association. The Value of Sustainability in Retail Marketing. 2018.
3. Walk-Morris, Tatiana. Retailers market sustainable stores to lure eco-conscious customers. Retail Dive. October 25, 2019.
4. Retail Industry Leaders Association. The Value of Sustainability in Retail Marketing
5. Ahold Delhaize USA raises sustainability standards. Supermarket News. September 20, 2019.
6. Certified B Corporation Guidebook. 2019.

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