Tag: cpg

5 Effective Strategies for Landing New Retail Accounts in Q4

Retail buyers are extremely busy during the fourth quarter. Make sure you only pitch what’s seasonally relevant.

/ October 23, 2023

Optimizing Packaging for Consumer Appeal and a Positive User Experience 

By applying your brand story creatively and ensuring a positive user experience, you can optimize your packaging for maximum impact.

/ October 16, 2023

The Power of Your Brain Trust

The smartest person in the room – is always the room.

/ October 9, 2023

Q&A: Jake White, VP of Merchandising, Consumer Health and Wellness, CVS Health

CVS aims to be the ‘front door to healthcare’ in America. Here’s how they are making it happen.

/ October 2, 2023

Ethical Sourcing Storytelling: Why it’s Important for Retailers and Brands

Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.

/ September 25, 2023

Why Independent Retailers Are the Opportunity Emerging Brands Need

Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth

/ September 18, 2023

How to Get Product Placement in Movies and TV

Filmmakers and TV producers give priority to products that align with the narrative, characters, and overall aesthetic of the project

/ September 11, 2023

Branding that Breaks Through the Clutter and Tells Your Unique Story

Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product

/ September 5, 2023

Mastering the Three Pillars of A Successful CPG Business

Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand

/ August 28, 2023

How Dr.PAWPAW Lands Major Retail Accounts at its ECRM Meetings

Co-Founders Pauline & Johnny Paterson discuss how they prepare for, execute and follow up from buyer meetings.

/ August 23, 2023