Category: Business Best Practices
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How Walgreens is Helping Consumers Elevate Their Personal Care Routines
A Q&A With Cheryl Loeding, Sr. Director, DMM - Personal Care at Walgreens
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5 Effective Strategies for Landing New Retail Accounts in Q4
Retail buyers are extremely busy during the fourth quarter. Make sure you only pitch what’s seasonally relevant.
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Optimizing Packaging for Consumer Appeal and a Positive User Experience
By applying your brand story creatively and ensuring a positive user experience, you can optimize your packaging for maximum impact.
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The Power of Your Brain Trust
The smartest person in the room – is always the room.
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Ethical Sourcing Storytelling: Why it’s Important for Retailers and Brands
Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.
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Why Independent Retailers Are the Opportunity Emerging Brands Need
Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth
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How to Get Product Placement in Movies and TV
Filmmakers and TV producers give priority to products that align with the narrative, characters, and overall aesthetic of the project
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Branding that Breaks Through the Clutter and Tells Your Unique Story
Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product
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Mastering the Three Pillars of A Successful CPG Business
Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand
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How Dr.PAWPAW Lands Major Retail Accounts at its ECRM Meetings
Co-Founders Pauline & Johnny Paterson discuss how they prepare for, execute and follow up from buyer meetings.