Category: Business Best Practices

The Latest Consumer Buzz About Sports Nutrition Products

Social listening trends and insights in the sports nutrition category from Brightfield Group

/ August 7, 2023

Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments

An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens

/ July 27, 2023

How to Influence Retail Buyers with ‘CPG Marketing Magic’

A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.

/ July 24, 2023

There’s No Business Like Show Business for Emerging Brands

Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!

/ July 17, 2023

Creating Consistent Social Media Content for Your CPG Brand

A quick guide to keeping your audience engaged while reducing digital marketing overwhelm

/ July 10, 2023

What Retailers and Brands Should Look for in a Nonprofit Partner 

Choosing the right nonprofit to work with is not easy – here are five qualities an ideal nonprofit partner should have

/ July 5, 2023

Creating a Killer Press Kit for Your Brand

A well-crafted press kit can help your CPG brand get the media coverage it deserves.

/ June 19, 2023

Doing Well by Doing Good: How Fair Trade Benefits Brands, Retailers, and Foodservice

Putting people and the planet first is not just a nice thing to do – it can also drive sales for your organization

/ June 12, 2023

Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations

Negotiations shouldn’t be about winning, but about creating mutual value

/ June 5, 2023

Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet

Launched in 2021, the food brand has already landed deals with Walmart, Sam’s Club, QVC and Sysco. Here's how they did it.

/ May 29, 2023