Category: Business Best Practices

RangeMe ‘Brings the Food Show’ to Maddie’s Market

The independent retailer will list products from a dozen new food and CPG brands from its recent sourcing campaign

/ October 31, 2023

How Walgreens is Helping Consumers Elevate Their Personal Care Routines

A Q&A With Cheryl Loeding, Sr. Director, DMM - Personal Care at Walgreens

/ October 30, 2023

5 Effective Strategies for Landing New Retail Accounts in Q4

Retail buyers are extremely busy during the fourth quarter. Make sure you only pitch what’s seasonally relevant.

/ October 23, 2023

Optimizing Packaging for Consumer Appeal and a Positive User Experience 

By applying your brand story creatively and ensuring a positive user experience, you can optimize your packaging for maximum impact.

/ October 16, 2023

The Power of Your Brain Trust

The smartest person in the room – is always the room.

/ October 9, 2023

Ethical Sourcing Storytelling: Why it’s Important for Retailers and Brands

Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.

/ September 25, 2023

Why Independent Retailers Are the Opportunity Emerging Brands Need

Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth

/ September 18, 2023

How to Get Product Placement in Movies and TV

Filmmakers and TV producers give priority to products that align with the narrative, characters, and overall aesthetic of the project

/ September 11, 2023

Branding that Breaks Through the Clutter and Tells Your Unique Story

Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product

/ September 5, 2023

Mastering the Three Pillars of A Successful CPG Business

Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand

/ August 28, 2023