Category: Business Best Practices

Why Independent Retailers Are the Opportunity Emerging Brands Need

Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth

/ September 18, 2023

How to Get Product Placement in Movies and TV

Filmmakers and TV producers give priority to products that align with the narrative, characters, and overall aesthetic of the project

/ September 11, 2023

Branding that Breaks Through the Clutter and Tells Your Unique Story

Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product

/ September 5, 2023

Mastering the Three Pillars of A Successful CPG Business

Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand

/ August 28, 2023

How Dr.PAWPAW Lands Major Retail Accounts at its ECRM Meetings

Co-Founders Pauline & Johnny Paterson discuss how they prepare for, execute and follow up from buyer meetings.

/ August 23, 2023

Why EDI Compliance is Important for Retailer Onboarding

EDI is extremely prevalent for order automation and underpins much of the retail supply chain.

/ August 21, 2023

How to Create Your Own Basic Product Photography Studio

A comprehensive guide to the tools and equipment you'll need for capturing amazing food and product photos.

/ August 14, 2023

The Latest Consumer Buzz About Sports Nutrition Products

Social listening trends and insights in the sports nutrition category from Brightfield Group

/ August 7, 2023

Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments

An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens

/ July 27, 2023

How to Influence Retail Buyers with ‘CPG Marketing Magic’

A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.

/ July 24, 2023