Jenny Cawthon is a former Founder turned Strategic Advisor and Brand Coach for TIG Brands. She supports Founders from a Founder’s perspective and leverages the power of community to change the landscape for emerging brands. Jenny is a Champion of Women and BIPOC and is passionate about elevating the underrepresented in CPG. In addition, she is the Founder of ARC Forum: A Community of Women supporting Women in CPG
For Emerging CPG Brands, Collaboration Beats Competition Every Time
Emerging brands have a wealth of resources to help drive growth: each other
Saying ‘No’ Can Be Your Biggest Advantage as a CPG Brand
It’s okay to turn down a deal if it’s not right for your business. Growth that is intentional and smart is the name of the game.