Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
Brand Loyalty is Put to the Test
Learn why consumer loyalty is dropping at an excessive rate and how you can rebuild lost loyalty through building relationships that last.
Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force
As always-on shopping grows, learn how CPG brands are modernizing their marketing efforts on popular e-commerce and social media platforms.
Tech Within Grocery is Satisfying Our Appetite for Convenience
Technology is making shopping easy for consumers around the world. Learn how retailers are using tech to boost productivity and profitability.
U.S. & U.K. Markets Look Abroad for Growth
CPG brands and retail buyers are looking abroad for business growth. See the potential of both the U.K. and U.S. marketplaces.
E-Commerce Ignites Global Growth for Small Brands
Learn how e-commerce levels the playing field for brands of all sizes to sell to global markets and grow in 2021.
We’re Living in the Age of Conscious Consumerism
Learn why CPG brands and retailers need to adapt to conscious consumers who are taking an intentional, informed, and empowered approach to shopping.
E-Commerce Explosion Revamps Retail
The 2020s will be a digital decade for retail because the COVID-19 pandemic catapulted global e-commerce into the future to bring the shopping mall to us.
How COVID-19 Changed the Retail CPG Industry
The pandemic has forced businesses to overhaul 2020 plans. See what major trends companies need to consider as they revise business strategies and assortments.
Striking a Balance Between Data Privacy and Digital Personalization
Retailers and CPG suppliers must learn the importance of delivering meaningful communications without compromising the safety of consumer data.
Best Practices for Pricing Products
Pricing products is one of the most important aspects of any business. Learn some of the best practices on how to optimize your products pricing.