Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
Striking a Balance Between Data Privacy and Digital Personalization
Retailers and CPG suppliers must learn the importance of delivering meaningful communications without compromising the safety of consumer data.
Best Practices for Pricing Products
Pricing products is one of the most important aspects of any business. Learn some of the best practices on how to optimize your products pricing.
What You Need to Know About the CPG Industry
The CPG industry is constantly adding new brands and products to its ever evolving world. Here is what you need to know about the CPG industry.
How to Comply With the New Nutrition Facts Label Rules
The FDA implemented new nutritional labeling regulations. Have you made the necessary changes?
2020 Retail & CPG Trend Predictions
2020’s overwhelming retail theme is clear: loyalty is lucrative.
2019 Retail Trend Predictions Roundup
With 2019 coming to an end, let's take a look back at the retail trends that found the most success.
Supplier Diversity Fuels Prosperity
Supplier diversity is imperative to retail. Learn how these diverse groups are staying on top in 2020.
Sustainability Sparks Retail Sales
Protecting the planet is proving to be profitable.
Strategic Partnerships are the New Competitive Advantage
Unity is strength – and retail companies are banking on it.
AR Boosts Retail Trust (and Sales)
See how augmented reality (AR) is changing the way consumers create personalized and fun experiences.