Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
E-Grocery Delivers the Convenience Consumers Crave
E-grocery has and will only grow in strategic significance, so it’s time for retail companies to prepare for inevitable change to the grocery sector.
Hemp-Based Wellness Goes Mainstream
Want to know why hemp CBD has earned strong sales growth in the natural health and wellness sector? These five big reasons explain it...
Retailtainment Inspires Shoppers to See What’s in Store
Retailtainment gives retailers an opportunity for strategic differentiation and word of mouth, which can boost brick and mortar traffic, sales and loyalty.
Artisan Sales Soar as Consumers Invest in Quality
Millennials like to express their individuality by buying one-of-a-kind items, plus artisan goods are often local goods made by small businesses.
Infographic: The Explosive Growth In Retail Technology (Timeline)
The speed of innovation within retail has accelerated at a blistering pace in recent years. Here is a recent history of how real technology has shaped how we shop...
In Retail, Small is Big
In retail today, shopper traffic and sales continue to flow toward smaller retail rivals that are more innovative and nimble.
10 Ways Small Businesses Can Prepare for Black Friday Success
The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.
Infographic: The Explosive Growth of Natural and Organic (Timeline)
Organic and natural food is the fastest-growing sector of the American food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy,...
Top Tech Trends for CPG Suppliers
Technology helps suppliers stand out and counter such retail pressures as changing consumer demographics, reduced brand loyalty, increased digital commerce and more demanding customers.
Infographic: The Top 3 Omnichannel Personalization Trends
To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.