Joe has been creating content for the retail and CPG industry for the past 30 years. He is currently the VP of Content & Global Media at ECRM & RangeMe, where he has been for the past 10 years. Prior to this, he spent 14 years as an editor with Progressive Grocer magazine, and has also written for trade media brands including Chain Drug Review, Convenience Store News, Drug Store News, FoodService Director, The Gourmet Retailer, MMR, Retail Leader and Store Brands Magazine.
How One CPG Distributor Casts a Wide and Deep Net for Retail Buyer Engagement
Hey You leverages a RangeMe Pro subscription and ECRM Sessions to get broad exposure for its brands and build solid relationships with buyers
What’s in a name? A Lot, if You Ask RangeMe Top Brand Yes Honey
A brand refresh and a proactive approach boosted buyer engagement on the brand’s RangeMe profile
RangeMe’s ‘Warm Handoff’ Helps i-XTECH Enter New Retail Channels
The audio equipment and solutions brand landed two deals since joining in August, with more on the way. Here’s how they did it.
PartnerSlate to Streamline Co-Man Searches for RangeMe’s 200K Subscribers
RangeMe subscribers will have access to PartnerSlate’s network or more than 7,000 contract manufacturers
Casey’s 1st Innovation Summit Lands 19 New Product Finds
The convenience store chain teamed up with RangeMe & ECRM to streamline the product submission and evaluation process
How RangeMe Leveled the Playing Field for This Startup Bandage Brand
An Immediate Opportunity submission propelled Hug-a-BooBoo to national distribution
How Envision Group Helps Mission-Driven Brands Launch Into Non-Traditional Retail
Its Retail Incubator program is specifically designed to help smaller and emerging brands navigate its distribution ecosystem
Six Innovative New RangeMe Suppliers Land Deals with Co-op’s Incubator Program
The program, now in its third year, provides mentorship and support to emerging brands
RangeMe to Highlight the Top Brands on its Platform in retailmediaIQ Partnership
MMR and Chain Drug Review Magazines will feature a monthly list of RangeMe brands getting the most interest from buyers on the platform
How GLP-1 Use is Creating Opportunities in the Vitamin & Supplements Category
The diabetes and weight management drug is driving sales of ancillary or alternative products