There’s more room for the smaller suppliers to strut their stuff. There’s more time for buyers and other interested parties to talk with those manufacturers, and make connections.
Consumers these days are getting more observant with the labeling on their foods and so am I.
Consumer packaged goods (CPG) brands and retailers’ bottom lines are poised to triumph if companies adapt to this unstoppable trend.
Baking under the Pie King name now for more than 15 years, the Lancaster Pie King sells fresh, all natural pies to individuals, restaurants and other commercial markets.
While organic in fresh products is still only a limited section in most mainstream supermarkets, there is growth in shelf space allocated to emerging on-trend brands within categories, and the health food section within the supermarkets has also greatly expanded.
CPG, consumer packaged goods, may not resonate the same for all of us, but we can’t say we haven’t been exposed to it. Anytime you make a purchase at a store? Yup, that’s CPG.
The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.