Tag: cpg industry
‘Back to School Blues’ Takes on a New Meaning in 2020
A radically upended retail climate triggered by the ongoing pandemic has produced a season of uncertainty for the industry’s second-biggest sales cycle, when trepidation and thriftiness will both reign supreme.
Supplier Spotlight: LifeBotanica breathes new life into a major retailer
Learn how this health and wellness brand expanded from Europe to the United States and grabbed the interest of an established pharmacy on RangeMe.
Pondering the Pandemic-Driven Changes in a Grocery-Gone-Wild World
Stepping back for a midsummer moment to contemplate the pace of transformation in the past four months is nothing short of incredulous. The big question: What comes next?
Grow Your CPG Brand With a Joint Sales and Marketing Strategy
Learn how to create a cohesive marketing and sales strategy and why it's important in getting your CPG products into the hands of retailers and customers.
Sales Strategies in the Retail Industry
If you are brand ready to grow and get your products into retail, check out these 3 sales tactics that will help boost your sales efforts.
New Better-For-You Sweets and Snacks Are Catching the Eyes of Retail Buyers and Consumers
As the pandemic continues so do consumers journey to find comfort in healthy, better-for-you snacks. Read on to learn more about the growing trend.
How to Run a Small Business From Home
As many of you continue to work from home for the indefinite future, here are some helpful tips on staying productive while running your business remotely.
Brands Working From Home: Social Media Tactics
See what social media tactics you can be integrating into your brand strategy to help grow your business and market to consumers and retail buyers while sheltering in place.
Consumers Find Comfort in Health and Beauty Brands
CPG beauty and health brands are adjusting their strategies to better meet the needs of consumer demand for self-care and wellness.
What is EDI and How Do I Get Started?
More retailers are requiring brands to be EDI compliant. Read on to learn about what EDI is, its benefits, and how to get started.