What’s in a Name? (Part 2)

Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.

/ May 24, 2016

Engage Shoppers With Omnichannel Personalization (Part 2)

Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.

/ May 17, 2016

Local Trade Shows 2016: The Healthy & Natural Show

Show season is in full swing, and just last week the Healthy Natural Show landed in Chicago.

/ May 12, 2016

Taking it to the Next Level

We’re proud to announce we’ve raised $4 million in US capital from influential investors including Freestyle Capital, Simon Equity Partners, Transmedia Capital, Kevin Hartz (Founder and Chairman of Eventbrite) and Steve Jang (Advisor to Uber).

/ May 10, 2016

What’s in a Name? (Part 1)

What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.

/ May 4, 2016

Engage Shoppers with Omnichannel Personalization (Part 1)

The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.

/ April 28, 2016

Cutting it in the Kitchen—and in CPG (Part 2)

Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?

/ April 21, 2016

Infographic: 3 Ways Your Company Can Demonstrate Transparency

Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips...

/ April 19, 2016

Cutting it in the Kitchen—and in CPG (Part I)

When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...

/ April 14, 2016

Forward, Together

For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.

/ April 12, 2016