Transparency Builds B2C Brand Trust

Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.

/ April 5, 2016

Whose Dinner is It? Convenient Meal Delivery Services vs. Retailers

Convenience is key for today’s consumers, and retailers are recognising and responding to this in the form of online delivery, and fresh, ready-made meals.

/ March 30, 2016

Online and In-Person? It’s Only Logical.

Together, RangeMe and Urban Expositions are taking matters into their own hands to put new product discovery power in your hands.

/ March 21, 2016

Local Trade Shows 2016: Natural Foods Expo West

This massive show featured 350,000 square feet of show floor and close to 75,000 attendees. While all segments of natural products were featured, the show revolved predominantly around food and beverage.

/ March 15, 2016

Infographic: 4 Ways to Capitalize on the “Buy Local” Movement

Consumers value the superior quality of local products and the “buy local” movement has made retailers more willing to partner with local suppliers because these suppliers offer mutually beneficial, strategic value.

/ March 10, 2016

Local Trade Shows 2016: International Home + Housewares Show

With more than 2,100 exhibitors spread across three sections of Chicago’s monstrous McCormick Place for the 2016 International Home + Housewares Show, it could be very easy to get lost amid the seemingly never-ending aisles of stylish décor and industrious...

/ March 8, 2016

If the Price Isn’t Right

What’s an innovator to do if your product is already out there, and the price is…wrong?

/ March 3, 2016

Sustainability Boosts Brand Awareness, Trust, and Sales

Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.

/ March 1, 2016

Dollar Daze: Catering to Value Shoppers

Value store retailers are focused on sourcing new products with the best possible margin that meet consumer needs at the lowest price possible.

/ February 24, 2016

The Price is (Hopefully) Right

Pricing a new product may be one of the trickiest endeavors you encounter when bringing a new product to market.

/ February 22, 2016