Tag: consumer packaged goods
How to Achieve Product Certification and Why it Matters
Learn how your brand can stand out to retail buyers and consumers by getting your products certified by industry-recognized organizations.
Goal Setting Strategies for Brands Wanting a Successful 2021
Goals provide a benchmark for measuring your brand's success. Check out these 5 steps you can take when setting business goals in 2021.
Looking Ahead to a New Year
As we wrap up 2020, here are the consumer packaged goods trends I'm excited to see grow in 2021. The common thread? Health and wellness.
Supplier Spotlight: Wellness unicorn, HealthyLine, lands a deal with ShopHQ
Discover how this FDA approved health and wellness brand leveraged RangeMe to land a deal with a prominent online retailer.
DIY or Broker–How to Decide When it is the Right Time to Bring on a Rep
When launching a new business with the intention of selling products, there are many things to consider–including when to bring on a broker.
3 Things About CPG I’m Grateful For This Year
2020 has been a difficult year but there is still so much to be thankful for, and for me, it's the consumer packaged goods industry.
Promotion Planning 101: Prepare Your Brand For Successful Sales in 2021
Promotions require more than just discounting a product. Read on for 3 tips on how to plan a winning sale strategy in the new year.
Brand Secrets #2: How to Gain a Strategic Advantage as a Category Leader
Become a category leader by following these steps to stay ahead of the competition and stand out on retail shelves.
2020 Holiday Shopping Evolves from a Sprint to a Marathon
Consumers and companies are shifting their holiday habits this year to protect their physical and fiscal health due to COVID-19.
Reach New Customers With Strategic Co-Marketing Partnerships
Learn how co-marketing partnerships could be the right next step for your brand to reach new customers and be a chance to try something new.