Tag: consumer packaged goods industry
DIY or Broker–How to Decide When it is the Right Time to Bring on a Rep
When launching a new business with the intention of selling products, there are many things to consider–including when to bring on a broker.
3 Things About CPG I’m Grateful For This Year
2020 has been a difficult year but there is still so much to be thankful for, and for me, it's the consumer packaged goods industry.
Promotion Planning 101: Prepare Your Brand For Successful Sales in 2021
Promotions require more than just discounting a product. Read on for 3 tips on how to plan a winning sale strategy in the new year.
How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.
Digital Marketing: 5 Steps to Get You Started
Learn the basic principals on how to build out your brand's digital marketing strategy to increase your visibility and attract more customers.
As E-Commerce Soars, So Do Product Returns
How can the retail supply chains re-engineer their returns process to prepare for the flood of returns and keep operations running smoothly?
‘Back to School Blues’ Takes on a New Meaning in 2020
A radically upended retail climate triggered by the ongoing pandemic has produced a season of uncertainty for the industry’s second-biggest sales cycle, when trepidation and thriftiness will both reign supreme.
Selling Your Products to Retailers vs Consumers
Selling your brand to retailers and consumers has its similarities and differences. See these 6 sales strategies on how to sell your products to each group.
Supplier Spotlight: LifeBotanica breathes new life into a major retailer
Learn how this health and wellness brand expanded from Europe to the United States and grabbed the interest of an established pharmacy on RangeMe.
Pondering the Pandemic-Driven Changes in a Grocery-Gone-Wild World
Stepping back for a midsummer moment to contemplate the pace of transformation in the past four months is nothing short of incredulous. The big question: What comes next?