Tag: consumer packaged goods industry

how to decide when it's the right time to bring in a broker

DIY or Broker–How to Decide When it is the Right Time to Bring on a Rep

When launching a new business with the intention of selling products, there are many things to consider–including when to bring on a broker.

/ December 9, 2020
thankful for CPG

3 Things About CPG I’m Grateful For This Year

2020 has been a difficult year but there is still so much to be thankful for, and for me, it's the consumer packaged goods industry.

/ November 26, 2020
promotion planning for your brand in 2021

Promotion Planning 101: Prepare Your Brand For Successful Sales in 2021

Promotions require more than just discounting a product. Read on for 3 tips on how to plan a winning sale strategy in the new year.

/ November 13, 2020
how covid-19 has affected beauty purchases

How the ‘Mask Factor’ Is Changing the Face of Beauty

Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.

/ August 24, 2020
digital marketing for CPG brands

Digital Marketing: 5 Steps to Get You Started

Learn the basic principals on how to build out your brand's digital marketing strategy to increase your visibility and attract more customers.

/ August 6, 2020
retail product returns

As E-Commerce Soars, So Do Product Returns

How can the retail supply chains re-engineer their returns process to prepare for the flood of returns and keep operations running smoothly?

/ July 29, 2020
Back to School during a pandemic 2020

‘Back to School Blues’ Takes on a New Meaning in 2020

A radically upended retail climate triggered by the ongoing pandemic has produced a season of uncertainty for the industry’s second-biggest sales cycle, when trepidation and thriftiness will both reign supreme.

/ July 28, 2020
LifeBotanica products

Supplier Spotlight: LifeBotanica breathes new life into a major retailer

Learn how this health and wellness brand expanded from Europe to the United States and grabbed the interest of an established pharmacy on RangeMe.

/ July 20, 2020
pandemic triggered cpg and retail trends in grocery

Pondering the Pandemic-Driven Changes in a Grocery-Gone-Wild World

Stepping back for a midsummer moment to contemplate the pace of transformation in the past four months is nothing short of incredulous. The big question: What comes next?

/ July 16, 2020