Tag: consumer packaged goods industry

how covid-19 has affected beauty purchases

How the ‘Mask Factor’ Is Changing the Face of Beauty

Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.

/ August 24, 2020
digital marketing for CPG brands

Digital Marketing: 5 Steps to Get You Started

Learn the basic principals on how to build out your brand's digital marketing strategy to increase your visibility and attract more customers.

/ August 6, 2020
retail product returns

As E-Commerce Soars, So Do Product Returns

How can the retail supply chains re-engineer their returns process to prepare for the flood of returns and keep operations running smoothly?

/ July 29, 2020
Back to School during a pandemic 2020

‘Back to School Blues’ Takes on a New Meaning in 2020

A radically upended retail climate triggered by the ongoing pandemic has produced a season of uncertainty for the industry’s second-biggest sales cycle, when trepidation and thriftiness will both reign supreme.

/ July 28, 2020
LifeBotanica products

Supplier Spotlight: LifeBotanica breathes new life into a major retailer

Learn how this health and wellness brand expanded from Europe to the United States and grabbed the interest of an established pharmacy on RangeMe.

/ July 20, 2020
pandemic triggered cpg and retail trends in grocery

Pondering the Pandemic-Driven Changes in a Grocery-Gone-Wild World

Stepping back for a midsummer moment to contemplate the pace of transformation in the past four months is nothing short of incredulous. The big question: What comes next?

/ July 16, 2020
joint sales and marketing strategy

Grow Your CPG Brand With a Joint Sales and Marketing Strategy

Learn how to create a cohesive marketing and sales strategy and why it's important in getting your CPG products into the hands of retailers and customers.

/ June 30, 2020
Sales strategies to help grow your business

Sales Strategies in the Retail Industry

If you are brand ready to grow and get your products into retail, check out these 3 sales tactics that will help boost your sales efforts.

/ June 25, 2020
independent retailer

The Advantages of Independent Retailers

Independent retailers may be smaller than their competition but that's not stopping their success. See what independent retailers' top 3 advantages are.

/ June 18, 2020