Why Local Retailers Outperform Algorithms When It Comes to Knowing Their Customers’ Needs
The most powerful product recommendation engine is the independent retailer that knows its local market
4 Critical Mistakes Emerging CPG Brands Must Avoid When Pitching a Retail Buyer
A brand's success depends on its ability to navigate the complex relationship between the distributor, retailer and shoppers.
What do Retail Buyers REALLY Want? Here are 3 Pillars of Success for Emerging CPG Brands
Fresh Scents’ Andrew Allen shares exclusive insights from a recent ECRM roundtable on the keys to building lasting retail partnerships
Driving Demand with Demos: How Snack Brand Pirucream Does It
Strategic planning and an enthusiastic pitch-person can turn a taste on the floor into a tally at the register with a great product demo
Pricing and Promotions That Work at Independent Retailers
Community-based retailers want products that justify their place, not those trying to be everything to everyone.
How RangeMe is Using AI to Supercharge Product Discovery for Retail Buyers
By aggregating disparate data points into concise, actionable summaries, RangeMe is helping buyers find the best products in record time
How Beauty & Wellness Destination Bubbles & Mane Finds Products that Match its Vibe
Owner Michelle DeMartino taps RangeMe to find women-owned, clean beauty and wellness products from local brands
Does Your CPG Brand Need a Refresh? Here’s How to Find Out
Pearl Resourcing’s Dave Korinek shares how to ensure your brand message is aligned with what retail buyers and consumers want
6 Ways to Make Your CPG Brand Unforgettable
Molly Bz Cookies Founder Molly Blakeley always creates a memorable experience for buyers and customers. Here’s how she does it.
How Casey’s ‘Test & Learn’ Approach Builds Innovative Product Assortments
The convenience store chain’s latest Innovation Summit continues to successfully evolve its approach to product discovery