Behind KMS Wholesale’s 7-Figure Deals With RangeMe Subscribers
Senior buyer John Aguirre shares what brands need to do to most effectively engage retailers and wholesalers on the platform
Beverage Brand Osia is Elevating Moods – and Retail Sales – with RangeMe
By blending botanical innovation with a savvy digital strategy, founders Isabella Hoag and Gabriel Walsh have scaled their "nectar of the gods" from a Denver kitchen to national retail shelves.
From Farmers Markets to 4,000+ Doors: 7 Lessons from Nat’s Nuts on Scaling Your CPG Brand Organically
Founder Nat Harrington turned a $20 eBay purchase and a college dorm side hustle into a national snack brand with a slow-and-steady approach
Emerging Brands Can Win Shelf Space Without Sacrificing Margins – Here’s How
Treat shelf space as a partnership opportunity rather than a conquest to protect both profitability and positioning
5 Tips for Successful Buyer Follow Ups From Skin Centrick’s Chithra Kannan
Building successful retail partnerships requires a strategic balance of persistent communication, value-driven updates, and the patience to navigate a long-term journey.
From Pitch to Purchase Order: How to Ace Your Next Retail Buyer Meeting
Wildflower Insight’s Tia Ellis outlines strategies on preparation, execution, and high-value follow-up that turn a "no" into a resounding "yes!"
Why Local Retailers Outperform Algorithms When It Comes to Knowing Their Customers’ Needs
The most powerful product recommendation engine is the independent retailer that knows its local market
4 Critical Mistakes Emerging CPG Brands Must Avoid When Pitching a Retail Buyer
A brand's success depends on its ability to navigate the complex relationship between the distributor, retailer and shoppers.
What do Retail Buyers REALLY Want? Here are 3 Pillars of Success for Emerging CPG Brands
Fresh Scents’ Andrew Allen shares exclusive insights from a recent ECRM roundtable on the keys to building lasting retail partnerships
Driving Demand with Demos: How Snack Brand Pirucream Does It
Strategic planning and an enthusiastic pitch-person can turn a taste on the floor into a tally at the register with a great product demo