There are moments in the fresh produce segment when a category signals, unmistakably, that its time has arrived. For mango, that moment is right now. After years of steady upward momentum, mango has crossed into mainstream produce territory – and the retailers who lean into that shift will be the ones capturing the incremental sales and deeper shopper loyalty that come with it.

This is not a trend to watch from the sidelines. It is an invitation to act. The National Mango Board (NMB) is your dedicated partner, and we have built an entire ecosystem of free resources designed to help your team move quickly and confidently.

The data behind the demand for mango

The numbers tell a compelling story. Mango has experienced 154% category growth over the last decade – a trajectory that reflects genuine, durable consumer demand rather than a passing spike. That growth has been building toward a landmark moment: in Summer 2025, mango rocketed into the Top 10 Fruits by volume in the United States, according to Nielsen IQ data.

Retail whole mango sales hit record retail sales in 2025 – reflecting significant year-over-year growth tracked by NMB, that category managers cannot afford to overlook.

And Americans are eating more mango than ever before. U.S. per capita mango availability reached an all-time high, according to NMB tracking data, confirming that demand is not concentrated in a niche demographic – it is growing broadly across the American shopper base. For category managers evaluating where to invest space and promotional energy, mango’s velocity and margin profile make it an obvious choice.

What shoppers are actually telling us

Sales data tells you what shoppers are buying. Consumer research tells you what they wish they could feel. According to consumer research commissioned by NMB, a significant share of consumers say they wish brands made their in-store shopping experience more immersive and engaging. The same research confirms that physical retail experiences help shoppers connect more deeply with brands-a finding that should resonate with every produce buyer and category manager thinking about how to differentiate their department.

Mango is uniquely positioned to deliver on this shopper’s desire. It is colorful, aromatic, tactile, and carries rich cultural meaning for a growing segment of the U.S. population. When a retailer builds an engaging mango display, supported by a strong shopper education on ripeness, flavor, and usage – they are not just selling fruit. They are building a brand connection that keeps shoppers coming back.

The good news: NMB has already done heavy lifting to help you deliver that experience.

How NMB helps you engage shoppers

The NMB FY26 Retail Toolkit is a free, downloadable resource built specifically for retail buyers, category managers, and produce teams. It is packed with clear strategies, smart insights, and ready-to-use ideas that go straight from download to execution. Whether your goal is to grow basket size, lift your overall produce category, or deepen shopper connection, the Retail Toolkit gives your team a practical roadmap – no agency budget required.

For health-focused shoppers – one of the fastest-growing segments in produce – the NMB Retail Dietitian Toolkit bridges the gap between flavor and function. Mango is a nutrient-dense fruit packed with Vitamin C and provides 15% of your daily value for folate and copper, and this toolkit equips your team to communicate that story compellingly to health-conscious buyers. Connecting a shopper’s nutritional goals to a delicious, affordable, and versatile fruit is a powerful path to a loyal customer.

Staying informed is equally important. The Mango Connections e-Newsletter is NMB’s ongoing channel for keeping retail partners in the know on upcoming promotions, new consumer research, supply updates, and mango news. It lands in your inbox, so you are never caught flat-footed on a trend or a promotional window.

Making the case for mango at the shelf

Informed shoppers buy with confidence – and mango education drives sales. NMB’s bilingual, shopper-ready materials answer questions about ripeness, varieties, and uses, shortening the path to purchase.

NMB’s resources reflect a simple truth: when shoppers know mango, they buy mango. Free shelf-level tools on ripeness, preparation, flavor, and nutrition turn point-of-sale materials into conversion tools.

Year-round category and consumer research at mango.org gives your team one source for the data, tools, and insights needed to grow mango sales.

Your next steps

Mango’s nationwide momentum continues to build. Retailers that combine thoughtful engagement strategies with NMB’s funded resources are well positioned to realize the category’s full potential.

Ready to make mango a category powerhouse in your stores? Visit mango.org to download the free FY26 Retail Toolkit, explore consumer research, and connect directly with NMB’s retail team. We are here to help you grow.