NextCutting it in the Kitchen—and in CPG (Part I)

Business Best Practices

Infographic: 3 Ways Your Company Can Demonstrate Transparency

Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips…

Lisa Goller on April 19, 2016

Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.

Posted in: Business Best Practices
Tagged in: 2016 trends, consumer goods, cpg, Entrepreneurship, future retail, how to sell my product, innovation, local, New Product, omnichannel, organic, product demographics, retail stores, retailer, Small Business, transparency

Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.