It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips...
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Convenience is key for today’s consumers, and retailers are recognising and responding to this in the form of online delivery, and fresh, ready-made meals.
Consumers value the superior quality of local products and the “buy local” movement has made retailers more willing to partner with local suppliers because these suppliers offer mutually beneficial, strategic value.
What’s an innovator to do if your product is already out there, and the price is…wrong?
Pricing a new product may be one of the trickiest endeavors you encounter when bringing a new product to market.