Baffled by blockchain? You’re not alone. As retail grows increasingly global and consumers demand more detailed product data, blockchain is emerging as an effective way to streamline information sharing and boost data integrity. Take a look at this high-level summary, which explains blockchain’s growing influence, and how this technology will impact supply chain collaboration among retailers, consumer packaged goods (CPG) manufacturers, suppliers and consumers.

Lisa Goller

Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.

One Comment

  1. Blockchain technology, with its ability to chronologically record information in a distributed ledger, is great for the supply chain industry. Assets can be tracked right from manufacturers, to warehouses and then to retail stores in a transparent and easy manner. This is important to keep track of product shelf lives; particularly in the food and pharmaceutical industry.

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