Baffled by blockchain? You’re not alone. As retail grows increasingly global and consumers demand more detailed product data, blockchain is emerging as an effective way to streamline information sharing and boost data integrity. Take a look at this high-level summary, which explains blockchain’s growing influence, and how this technology will impact supply chain collaboration among retailers, consumer packaged goods (CPG) manufacturers, suppliers and consumers.
Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.