Category: Business Best Practices

Grow Your CPG Brand With a Joint Sales and Marketing Strategy
Learn how to create a cohesive marketing and sales strategy and why it's important in getting your CPG products into the hands of retailers and customers.

Sales Strategies in the Retail Industry
If you are brand ready to grow and get your products into retail, check out these 3 sales tactics that will help boost your sales efforts.

The Advantages of Independent Retailers
Independent retailers may be smaller than their competition but that's not stopping their success. See what independent retailers' top 3 advantages are.

Understanding the Dropshipping Model
As the CPG industry launches into a digital transformation, more retailers are looking for brands that are dropship capable.

What is EDI and How Do I Get Started?
More retailers are requiring brands to be EDI compliant. Read on to learn about what EDI is, its benefits, and how to get started.

How to Successfully Grow Your Business on Amazon
Brands are turning to Amazon to sell their products. Read on to see how you can successfully grow your business with the world's largest online retailer.

How Brokers Can Help Brands Navigate the New Digital Landscape
Online product discovery has become critical for brokers to introduce brands to buyers and keep retail shelves well-stocked.

Why Fees are Deducted from Retailer Invoices
Why didn’t my retail partner pay me in full? Learn more about deductions, chargebacks, and billbacks and how they affect your check.

Influencer Marketing 101: Tips for Brands Just Starting Out
AspireIQ provides 5 best practices that will empower your brand with strategies to launch an amazing influencer marketing campaign.

Best Practices for Pricing Products
Pricing products is one of the most important aspects of any business. Learn some of the best practices on how to optimize your products pricing.