Category: Business Best Practices
Trading Up: Making the Most of Your Trade Show Experience
There’s more room for the smaller suppliers to strut their stuff. There’s more time for buyers and other interested parties to talk with those manufacturers, and make connections.
Getting Discovered: 5 Qualities of a Great Product Profile
Product information comes in numerous shapes and sizes--your website, your pricing sheet, your sales deck…all of these sources house information you want to get in the hands of retail buyers.
It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.
What’s in a Name? (Part 2)
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What’s in a Name? (Part 1)
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Infographic: 3 Ways Your Company Can Demonstrate Transparency
Since only 31% of consumers think companies are transparent enough, your company can turn transparency into a competitive advantage to stand out from rivals. Start with these tips...
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Whose Dinner is It? Convenient Meal Delivery Services vs. Retailers
Convenience is key for today’s consumers, and retailers are recognising and responding to this in the form of online delivery, and fresh, ready-made meals.