Tag: Supplier

Sustainability Boosts Brand Awareness, Trust, and Sales

Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.

/ March 1, 2016

The Price is (Hopefully) Right

Pricing a new product may be one of the trickiest endeavors you encounter when bringing a new product to market.

/ February 22, 2016

How Local Products Attract Happy, Loyal Shoppers (Part 2)

This year, retailers should build strategic relationships with local product suppliers to capitalize on the growing “buy local” movement.

/ February 17, 2016

Small Steps, Giant Leaps—A New Partnership for a Better CPG Industry

CircleUp and RangeMe are coming together to provide product suppliers with a faster path to market as well as the resources to scale their business.

/ February 9, 2016

How Local Products Attract Happy, Loyal Shoppers (Part 1)

Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.

/ February 3, 2016

Hand in Hand: Innovation & Inspiration

Whatever the innovation you have in mind, embrace it. And in those moments when you doubt your idea—and everyone has those moments—don’t let go.

/ January 26, 2016

Local Foods Drive Massive Growth in Retail

Retailers are sourcing food products from local suppliers to simplify supply chain management, save time and transportation costs, and build goodwill within their communities.

/ January 19, 2016

Two-Way Street: The Buyer’s Mindset (Part 2)

As a supplier with a new product, you have got to be a partner to your buyer. There are no one-way streets--you don’t stop the work once your product is picked up.

/ January 14, 2016

New Year, New Understandings – Know Thy Consumer

Just like you want to know everything about your product, you absolutely must know everything about your consumer.

/ January 6, 2016

5 Disruptive Retail Trends to Watch in 2016

To adapt to constantly evolving consumer demand in 2016, the retail and consumer goods sectors will continue to face disruption from consumer and competitive trends.

/ January 4, 2016