As a supplier with a new product, you have got to be a partner to your buyer. There are no one-way streets--you don’t stop the work once your product is picked up.
Trade shows are a vital part of the CPG industry. They’re the perfect opportunity for both buyers and suppliers to get out there and see how the industry is transforming and the trends that are brewing on local and national...
Just like you want to know everything about your product, you absolutely must know everything about your consumer.
To adapt to constantly evolving consumer demand in 2016, the retail and consumer goods sectors will continue to face disruption from consumer and competitive trends.
As a supplier, can you put yourself in the buyer’s mindset? Can you give yourself a new perspective on your creation?
The road from idea to consumer is a long one…and a curvy one…a straight one…a roundabout one.