Just like you want to know everything about your product, you absolutely must know everything about your consumer.
To adapt to constantly evolving consumer demand in 2016, the retail and consumer goods sectors will continue to face disruption from consumer and competitive trends.
As a supplier, can you put yourself in the buyer’s mindset? Can you give yourself a new perspective on your creation?
The road from idea to consumer is a long one…and a curvy one…a straight one…a roundabout one.