This sprawling generation can be a demanding consumer, but they can also be loyal to brands that prove they are what they say they are, and provide products that meet their specific needs.
Without a background in consumer packaged goods, let alone running a business, Kenney Joyal found himself in a similar position as many entrepreneurs just starting out...
In the wellness world, probiotics seem to be everywhere these days. That is because medical professionals are realizing that a person's microbiome plays a very direct role in that person's overall health.
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.