In today’s intense retail sector, competition now takes place not just between retail companies, but entire supply chains. Comparing the supply chain of a decade ago to the supply chain of today, we see that retailers and suppliers now use multiple approaches to gain agility, efficiency and a competitive edge by serving shoppers better.

Lisa Goller

Lisa Goller is a marketing and communications professional with over 15 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.

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