Tag: retail industry
E-Commerce Explosion Revamps Retail
The 2020s will be a digital decade for retail because the COVID-19 pandemic catapulted global e-commerce into the future to bring the shopping mall to us.
How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.
Digital Marketing: 5 Steps to Get You Started
Learn the basic principals on how to build out your brand's digital marketing strategy to increase your visibility and attract more customers.
‘Back to School Blues’ Takes on a New Meaning in 2020
A radically upended retail climate triggered by the ongoing pandemic has produced a season of uncertainty for the industry’s second-biggest sales cycle, when trepidation and thriftiness will both reign supreme.
Selling Your Products to Retailers vs Consumers
Selling your brand to retailers and consumers has its similarities and differences. See these 6 sales strategies on how to sell your products to each group.
Supplier Spotlight: LifeBotanica breathes new life into a major retailer
Learn how this health and wellness brand expanded from Europe to the United States and grabbed the interest of an established pharmacy on RangeMe.
Pondering the Pandemic-Driven Changes in a Grocery-Gone-Wild World
Stepping back for a midsummer moment to contemplate the pace of transformation in the past four months is nothing short of incredulous. The big question: What comes next?
Brands Working From Home: Social Media Tactics
See what social media tactics you can be integrating into your brand strategy to help grow your business and market to consumers and retail buyers while sheltering in place.
What is EDI and How Do I Get Started?
More retailers are requiring brands to be EDI compliant. Read on to learn about what EDI is, its benefits, and how to get started.
Striking a Balance Between Data Privacy and Digital Personalization
Retailers and CPG suppliers must learn the importance of delivering meaningful communications without compromising the safety of consumer data.