Tag: cpg

Retailers Feel–and Heed–the Power of the Millennials

Retailers are right to immerse themselves in the Millennial mindset in order to better unite with this very ambitious and significant generation.

/ November 21, 2016

Supplier Spotlight: The Naturally Smart way to grow a business

What started out as a product made in a small commercial kitchen and delivered out of the back of his Mini Cooper, Patterson now offers five flavors to his loyal customers across the U.S.

/ November 17, 2016

10 Ways Small Businesses Can Prepare for Black Friday Success

The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.

/ November 15, 2016

What Millennials Want From Consumer Goods

To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent.

/ November 9, 2016

Baby, Mine (Part 2 of 2)

I’m fascinated by the sheer number of products available for babies these days and I’m even more intrigued by some of the trends I see emerging among baby CPG these days.

/ November 8, 2016

5 Reasons Why a Buyer Says Yes to One Product Over Another

If their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy.

/ October 27, 2016

9 Ways to Sell More This Halloween

Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years.

/ October 13, 2016

Baby, Mine (Part 1 of 2)

The baby care market is expected to hit $66.8 billion in sales by 2017—that’s next year! And likely, organic and natural products will account for a significant chunk of that sales pie.

/ October 13, 2016

Category Reviews—To Know Them is to Use Them

For retailers, conducting category reviews is an essential part of doing successful business.

/ September 27, 2016

[Video] Getting Brands Discovered: Interview with Business Rockstars

Earlier this month, I had the pleasure of sitting down with Mark Lack of Business Rockstars to chat about our journey.

/ September 27, 2016